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How I Distribute This Show Every Single Week (+ Defining A Successful Distribution Strategy)
Distribution First
How to Distribute Long-Form Video Content on LinkedIn
If you're creating long-form videos and want to distribute them effectively, start by identifying the channels where you want to post consistently. Platforms like LinkedIn don't require multiple posts per day, so you can reverse engineer how many posts you need per week. Consider creating platform-native content that doesn't rely on linking back to the original source. Extract the best moments and topics from your video and repurpose them into short clips that align with your company's core themes. With just a few videos a month, you can create a robust content calendar for LinkedIn. Apply this distribution mindset to other channels like newsletters, focusing on delivering valuable information rather than driving clicks back to the original content.
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