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My Step-By-Step Process To Building a $1M+ Business
My First Million
**Creative process around product market fit **
The speaker shares an experience of hiring a naming agency for $25,000, realizing that the key is to hire an interesting individual from branding or naming agencies for brand building. The naming agency representative demonstrated a unique creative process where he immersed himself in the customer's perspective for a dating app, venting out frustrations and insights. This process of empathizing with the customer's experience and emotions to capture the essence of a business was found to be valuable and insightful, providing a useful approach for copywriting and defining the product's market fit.
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