Mark Ritson on the best campaign of the year, Britain's favourite pint & why being different still matters
Uncensored CMO
I Saw Something in New York That Should Scare Everyone
A presentation in New York revealed concerning insights related to media planning and the use of empirical data./nTriangulation was mentioned as a method to validate data points./nThe speaker believes that media planning and econometrics are becoming obsolete./nThere are advanced technologies being developed that are not easily comprehensible at the moment.
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