In the magazine business, the strategy of attracting the most readers by using bulk distribution is flawed. Instead, the focus should be on acquiring the best readers who are willing to pay a premium for quality content. By targeting individuals who purchase expensive magazines at newsstands, the business can ensure engagement and loyalty. Prioritizing the placement of magazines in premium locations like train stations and airports helps in reaching the desired audience. The speaker's company, MediaJet, focuses on private airport distribution to target a different demographic without concerning auditors. By prioritizing quality readers over quantity, the business can thrive with a solid recurring revenue model and data opportunities, distinguishing itself from traditional magazines that prioritize mass circulation and advertising metrics.

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