Invest Like the Best with Patrick O'Shaughnessy Adam Sandow - The Power of Print Media - [Invest Like the Best, EP.376]
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Jun 4, 2024 
Adam Sandow, the chairman and CEO of SANDOW Companies and founder of Material Bank, revolutionizes the print media landscape with innovative business models. He shares his journey of transforming beauty magazine subscriptions and redesigning the sample request process for designers. Sandow emphasizes understanding customer pain points and the unique advantages of print in a digital era. Their conversation also delves into navigating media evolution, the balance of credibility, and the immersive experience offered by print, advocating for quality content amid digital distractions.
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Focus on Pain Points
- Identify pain points in your industry, not just as they relate to your existing business.
- Build innovative solutions around those pain points, even if they seem unrelated to your core business.
Quality Over Quantity in Readership
- Traditional magazine circulation models prioritize quantity over quality, leading to flawed demographics and low engagement.
- Focus on attracting high-quality readers through premium content, distribution, and pricing strategies, even if it means a smaller audience.
Media Jet's Contrarian Approach
- Adam Sandow leveraged private airports' need for amenities during the economic downturn to secure long-term distribution deals for Media Jet.
- This contrarian approach focused on reaching a high-value audience, regardless of traditional metrics.