Invest Like the Best with Patrick O'Shaughnessy cover image

Adam Sandow - The Power of Print Media - [Invest Like the Best, EP.376]

Invest Like the Best with Patrick O'Shaughnessy

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Revitalizing Print: The Beauty Industry's New Era

This chapter discusses a transformative approach to the print magazine industry, focusing on a successful beauty magazine that evolved into a subscription service. The speaker shares their entrepreneurial journey, highlighting the importance of customer pain points and innovative media strategies that prioritize quality engagement over mere subscriber numbers. It also details the early challenges faced by Media Jet in establishing distribution partnerships during an economic downturn and their eventual success in reaching a targeted affluent audience.

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