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Nintendo announces Mario coming to iPhone in keynote
Nintendo's Miimoto announced on stage at an Apple keynote that Mario would be brought to the iPhone, despite criticizing Apple's business model as immoral. The game will be a strange hybrid between the original Super Mario and a runner game, and its pricing remains unclear, although it will not have in-app purchases. Nintendo's decision to bring Mario to the iPhone appears strategic as they try to navigate the failure of the Wii U and tap into the popular niche genre of runner games on mobile.