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Brian Clark: The 22 TRILLION Dollar Opportunity
The HeyCreator Show
The Changing Definition of Mid-Life and the Impact on Marketing
Older people are redefining what it means to be 50 or 60 or 70. Marketers have a cutoff at 49, but that doesn't make sense considering the demographic running businesses. Ageism is a costly prejudice. Longevity gains mean that older people will be the dominant consumers of this century.
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