Brian Clark: The 22 TRILLION Dollar Opportunity
The HeyCreator Show
The Changing Definition of Mid-Life and the Impact on Marketing
Older people are redefining what it means to be 50 or 60 or 70. Marketers have a cutoff at 49, but that doesn't make sense considering the demographic running businesses. Ageism is a costly prejudice. Longevity gains mean that older people will be the dominant consumers of this century.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
