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EP 132: Yamini Rangan (CEO, Hubspot) On Sales and Marketing Frameworks That Win in the Age of AI
The Logan Bartlett Show
Personalization Drives Success
Utilizing data to personalize communication significantly enhances conversion rates, as demonstrated by an 82% increase when tailored responses were employed. Success relies on producing not just more content, but better quality content that is personalized, authentic, and insightful. The focus should shift from merely generating content through AI to leveraging AI for creating meaningful and personalized experiences. This evolution in content strategy will be crucial as organizations adapt to an AI-driven landscape, highlighting the increasing importance of roles dedicated to content personalization and strategy.
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