Different Forms of Community for Product Market Fit | 3min snip from Lenny's Podcast: Product | Growth

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How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)

Lenny's Podcast: Product | Growth | Career

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Different Forms of Community for Product Market Fit

A product's community can take on different forms, depending on where the product is in its product market fit and enterprise vs. consumer alignment./nThere are specific communityrelated initiatives that are right for certain product types.

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Camille Ricketts began her career in journalism, at the Wall Street Journal, in 2006. In 2010 she joined Tesla, where she worked in communications alongside Elon Musk. She transitioned into marketing and became the Head of Content and Marketing at First Round Capital and then went on to become the very first marketing hire at Notion. In today’s episode, we dig into community-led growth—what it is, and when and how to pursue it. We get super-specific on how Notion championed their most loyal users and built a passionate community, and the incredible outcome it had for the company’s growth. We also talk about how to create great content, and how content can drive growth for your business and brand.

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Find the full transcript here: https://www.lennysnewsletter.com/p/how-notion-leveraged-community-to

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Where to find Camille:

• Twitter: https://twitter.com/camillericketts

• LinkedIn: https://www.linkedin.com/in/camillericketts/

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