Embracing Risks and Strategic Decision-making in Refounding

When refounding an organization, embracing risks and making strategic decisions are crucial. It involves betting on the future and analyzing the right risks to achieve the collective vision effectively. Leaders should assess which aspects of the established culture to evolve and which to protect. Transitioning from output-focused to outcome-focused marketing involves using data to evaluate effectiveness, rather than simply counting the number of campaigns or emails sent.

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