1min snip

Newsletter Operator cover image

Justin Moore - How To Sell Sponsorships, Pitch, and Negotiate, Growing To 35k+ Subscribers, How To Stand Out In a Crowded Market, Evergreen Vs Cohort Based Courses, and More

Newsletter Operator

NOTE

Brands Have Multiple Goals for Newsletter Collaborations

Brand collaborations with newsletters can have three main goals: brand awareness, repurposing of content, and conversions. While conversions are important, many brands also focus on broader goals such as brand awareness and repurposing content in other ways. Newsletters operators should not believe that conversions are the only goal brands care about, as many brands have larger goals beyond just driving sales or app downloads.

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