421: Why People Pay for Time Not Software with Rishi Mandal of Future
The Foundr Podcast with Nathan Chan
Innovative Pricing Strategy for Personal Training Platform
The personal training platform offers one-to-one attention for $149 a month, significantly cheaper than traditional personal training sessions that can cost $100 per session or $1,000 a month. They achieved this by having customers work out 16 times a month for $9 per session with expert guidance and accountability. The company approached pricing by building the idea from the bottom up and top down, ensuring it made sense for skilled coaches and responsive service.
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