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#661: The Copywriting Tips & Trends You Don’t Wanna Snooze On In 2024 with Laura Belgray

The Amy Porterfield Show

NOTE

Subject Line Intimacy and Human Touch

Effective subject lines for emails should be casual, intimate, and human, rather than formal. Avoid writing them in title case as it feels robotic. Just like sorting through physical mail, people quickly skim through emails; crafting a personal subject line is key to grabbing attention. The goal is to make the recipient feel like the email is from one person to another, not a generic message. Using human language, similar to texting, can enhance the sense of connection in email communication.

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