The Prof G Pod with Scott Galloway cover image

First Time Founders with Ed Elson – This Founder Makes Viral TV Shows For TikTok

The Prof G Pod with Scott Galloway

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Success Lies in Creative Execution, Not Algorithms

Many creators mistakenly believe they are shadow banned when their content underperforms, but often the real issue is the quality of the content itself. Analyzing viewer behavior reveals that most drop-offs occur within the first three seconds of a video. A significant change, like eliminating a lengthy intro, can dramatically enhance viewer engagement, as evidenced by a case where such a modification led to 4 million views and 30,000 new followers in just 24 hours. This emphasizes that focusing on creative decisions rather than solely trying to appease algorithms can lead to substantial success.

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