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The Prof G Pod with Scott Galloway
First Time Founders with Ed Elson – This Founder Makes Viral TV Shows For TikTok
Oct 6, 2024
Adam Faze, co-founder of Gymnasium, dives into the revolutionary world of TikTok as a TV platform. He shares insights on monetizing viral content and the shift from traditional media to quick, engaging storytelling. The conversation turns to how unscripted content resonates with modern audiences and the cultural impact of creators driving political change through social media. Faze also discusses the future of Hollywood amid technological disruptions, highlighting the challenges and opportunities for content creators in this evolving landscape.
52:02
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Quick takeaways
- TikTok is reshaping entertainment by causing a significant drop in traditional film and TV production due to changing viewer habits.
- The production studio's success hinges on quickly responding to audience preferences, exemplified by their rapid testing and feedback model for content creation.
Deep dives
The Impact of TikTok on Traditional Media
TikTok is rapidly transforming the entertainment landscape, significantly influencing how content is created and consumed. The platform's format allows anyone with a smartphone to produce content quickly, leading to a decline in traditional film and television production. The rise in TikTok usage correlates with a 40% decrease in U.S. film and TV production since 2022, showing that audiences are shifting their viewing habits. With 1.6 billion users and an average daily viewing time of 90 minutes, TikTok has become a formidable force that poses challenges for traditional Hollywood.
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