
E55: The State of AI in GTM with Mark Roberge of Stage 2 Capital
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The Power of Consumption Pricing in SaaS Business Models
Consumption pricing in SaaS business models is beneficial during the initial stages as it aligns with understanding product-market fit, reducing buying friction, and focusing on customer value creation. This model allows flexibility before catering to public markets' demands for predictability and long-term contracts. Transitioning to a package deal akin to AWS offers the predictability sought by public markets while maintaining consumption-based principles. Focusing on buyers' behavior over contract intricacies is key, and aligning sales compensation with committed forecasts streamlines operations and fosters buyer trust.
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