Growing Morning Brew from 0 to 10,000 Subscribers
Founder's Journal
Innovative Referral Programs Drive Growth
Referral programs like the one used by Robin Hood and Harry's razors proved to be pivotal in driving growth for the companies. By introducing rewards for referrals and leveraging waitlists, these companies were able to rapidly expand their customer base. Morning Brew successfully implemented a similar strategy by creating a referral program with tailored rewards, leading to a significant increase in their readership.
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