310: The NEW YouTube Strategy Every Business Owner Needs-To-Know
The Think Media Podcast
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Building Trust for Sales Conversion
Building trust plays a crucial role in sales conversion, especially for high-ticket items. The 711 4 rule emphasizes the necessity for multiple touchpoints and varied content across different platforms to establish trust effectively. Instead of the old way of one-way sales funnels and forcing content consumption, a diverse range of content covering different aspects of the product and personal relationship building is now essential for successful conversions.
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