Lenny's Podcast: Product | Growth | Career cover image

The power of strategic narrative | Andy Raskin

Lenny's Podcast: Product | Growth | Career

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A Shift in the Paradigm: How Apple Changed the Game

Salesforce used a different approach in pitching their product, focusing on the paradigm shift and the future instead of simply comparing themselves to competitors like Siebel. They emphasized the changing world and how they would help customers adapt and succeed.

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