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The divided brain, attention and how we see the world - Dr Iain McGilchrist

Uncensored CMO

00:00

Discovering the Emotional Impact of Advertising

This text discusses the excitement and discovery of advertising, particularly the emotional response and attention-grabbing features. It emphasizes the importance of features involving people, animals, movement, and something unusual. Mechanistic advertising is less engaging. Overall, it highlights the entertaining and engaging aspects of effective advertising.

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