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Erika Ayers Badan on Digital Innovation

Masters in Business

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The Evolution of Internet Portals

Back in the day, MSN, Yahoo, and AOL were the main internet portals, serving as the gateway to email, news, and entertainment. These platforms were the equivalent of today's Chrome or Internet Explorer as the starting point for online activities. The speaker's experience crafting a playlist for Volkswagen on MSN provided a firsthand experience of using technology, content, and user interface to engage consumers and convey a brand message, ultimately leading to a career focus on this intersection. Additionally, the mention of knowing Joanna Bradford, another former MSN colleague, highlights how these major internet portals shaped professional connections and relationships.

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