AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
1min snip
The Race to the Bottom: How to Set Your Gym Apart From Competitors
Run a Profitable Gym
Focus on Client Retention for Gym Success
Having high client retention is crucial for gyms to differentiate themselves and move away from selling a generic, churn-and-burn model. The average client retention in gyms is around 21 months, with some outliers reporting much longer retention periods. However, if retention is significantly higher, it may indicate a lack of new customer acquisition, which can pull down the average. Gyms relying on big group classes often experience faster client churn, requiring them to constantly focus on marketing to attract new clients. Additionally, operating large group models can result in high overhead costs due to the need for ample space.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode