The Race to the Bottom: How to Set Your Gym Apart From Competitors
Run a Profitable Gym
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Focus on Client Retention for Gym Success
Having high client retention is crucial for gyms to differentiate themselves and move away from selling a generic, churn-and-burn model. The average client retention in gyms is around 21 months, with some outliers reporting much longer retention periods. However, if retention is significantly higher, it may indicate a lack of new customer acquisition, which can pull down the average. Gyms relying on big group classes often experience faster client churn, requiring them to constantly focus on marketing to attract new clients. Additionally, operating large group models can result in high overhead costs due to the need for ample space.
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