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Exploring Shrinkflation and Price Pack Architecture in Consumer Goods
Companies use shrinkflation and price pack architecture to adjust product sizes and prices based on consumer preferences and economic logic. While some customers may dislike feeling tricked by smaller product sizes, data shows that many prefer a smaller size at a lower price. This strategy helps consumers manage costs by adjusting to price changes. Price pack architecture aims to offer products in optimal quantities and packaging, aiming to fulfill consumer needs. However, it has also been a tactic for companies to increase profits by presenting the same product in different packaging. This practice highlights how companies influence consumer behavior through product presentation and pricing strategies.