2min snip

Planet Money cover image

What's with all the tiny soda cans? And other grocery store mysteries, solved.

Planet Money

NOTE

Exploring Shrinkflation and Price Pack Architecture in Consumer Goods

Companies use shrinkflation and price pack architecture to adjust product sizes and prices based on consumer preferences and economic logic. While some customers may dislike feeling tricked by smaller product sizes, data shows that many prefer a smaller size at a lower price. This strategy helps consumers manage costs by adjusting to price changes. Price pack architecture aims to offer products in optimal quantities and packaging, aiming to fulfill consumer needs. However, it has also been a tactic for companies to increase profits by presenting the same product in different packaging. This practice highlights how companies influence consumer behavior through product presentation and pricing strategies.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode