
Planet Money
What's with all the tiny soda cans? And other grocery store mysteries, solved.
Jun 14, 2024
Dive into the fascinating world of grocery store strategies, where packaging sizes are a game of chess. Discover the quirky concept of price pack architecture, which dictates everything from chip bags to mini soda cans. Explore how companies, facing issues like shrinkflation, adapt their offerings to maximize profits and shape consumer behavior. With insights from packaging experts, you'll learn why product sizes vary and how these changes impact your shopping experience. Your next trip to the store will never look the same!
24:22
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Quick takeaways
- Price pack architecture involves offering products in various sizes to attract different customer segments.
- Shrinkflation is a strategy used to subtly reduce product sizes to manage costs while maintaining affordability.
Deep dives
The Rise of Price-Pack Architecture in Consumer Goods
Companies across various industries have been adopting a strategy called price-pack architecture, where products are offered in diverse package sizes to attract different customer segments. This strategy, observed in major grocery store products like chips, sodas, and toiletries, allows companies to cater to specific consumer needs and preferences efficiently, driving sales and profit margins in a competitive market.
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