10min chapter

Planet Money cover image

What's with all the tiny soda cans? And other grocery store mysteries, solved.

Planet Money

CHAPTER

Adapting to Change: Beverage and Snack Strategies

This chapter analyzes how beverage companies navigate stagnating U.S. population growth by adjusting product sizes and packaging. It emphasizes the use of consumer data to tailor offerings for various consumption occasions, while exploring strategies like the 'cookie jar effect' to encourage repeat purchases. Additionally, the chapter addresses shrinkflation, discussing how smaller package sizes and pricing strategies cater to consumer preferences and psychological spending barriers.

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