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Embrace the Clean Movement
Emphasizing expertise and ownership of a niche is crucial for success. While starting small might not be ideal, transitioning to high-ticket items can enhance business profitability. The clean movement is a significant trend, reminiscent of the low-fat trend of the 80s and 90s. Focusing on 'clean' products is a strategic move, distinguishing between clean and 'dirty' goods. Building a directory of clean products can be a lucrative opportunity, capitalizing on the growing consumer consciousness towards clean living.