Jordan Mix, Operating Partner at Late Checkout, discusses innovative startup ideas like a productivity app to rival Notion, an 'upside down' desktop app, and a brand-in-a-box service. The conversation also touches on the importance of branding in podcasts, frustrations with current note-taking apps, and the power of exclusive merchandise for engagement.
Creating a user-centered AI-driven note-taking app for productivity enhancement.
Offering a brand-in-a-box service to help internet-native companies showcase individuality effectively.
Deep dives
Creating Unique Branding in Podcasting
The discussion highlights the importance of branding and naming in showcasing individuality, using a TikTok personality who reviews different waters as an example. The emphasis is on how effective branding helps people identify with specific niches, like water summaries, sleep summaries, enhancing recognition and engagement.
Monetizing Water Directory Website
The conversation delves into monetizing a water directory website that informs about water contaminants and quality, with a subscription model for unlocking detailed data. Ideas like affiliate marketing and offering personalized water testing services are explored, aiming to enhance usability and generate revenue effectively.
Innovating Productivity Apps and Desktop Organization
The podcast introduces ideas for improving productivity apps like Notion, focusing on user-friendly formatting and quick access features. It proposes creating a user-centered AI-driven note-taking app that streamlines formatting effortlessly. Additionally, a concept named the 'Upside Down' is suggested as a clutter-free alternative desktop to enhance organization and productivity effectively.
I’m joined by Jordan Mix, Operating Partner at Late Checkout, to discuss some of the best business ideas on his mind: a productivity app that will kill Notion, the “upside down” desktop app, a brand-in-a-box service for internet-native companies, and so much more.
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