2023 will go down as the year that Elon Musk killed Twitter. First he did it in a big way, by buying the company, firing most of the employees, and destabilizing the platform; then he did it in a small, but important, symbolic way, by renaming the company X and trying to make a full break with what came before. So now that the story of the company named Twitter is officially over, it felt important to stop and ask: What was Twitter, anyway, and why were so many powerful people obsessed with it for so long?
In this special episode, I sat down with Marty Baron, former executive editor of The Washington Post, and Zoe Schiffer, managing editor of Platform and author of Extremely Hardcore: Inside Elon Musk’s Twitter. We discussed how two of Twitter’s most dedicated power users – Donald Trump and Elon Musk — were addicted to the platform, defined it, changed it, broke it, and then put it to rest.
Links:
The year Twitter died: a special series from The Verge
Extremely softcore
Inside Elon Musk's “extremely hardcore” Twitter
How Twitter broke the news
Trump vs. Twitter: The president takes on social media moderation
Martin Baron recounts leading The Washington Post during the Trump era
Credits:
Decoder is a production of The Verge and is part of the Vox Media Podcast Network.
Today’s episode was produced by Kate Cox and Nick Statt. It was edited by Callie Wright.
The Decoder music is by Breakmaster Cylinder. Our Executive Producer is Eleanor Donovan.
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