285 - The Demand Generation Blueprint - With Daniel Priestley
The Futur with Chris Do
**Waiting list vs regist of interest **
The basic way to build anticipation and promote a product is by using a waiting list or a pre-registration of interest list. By emphasizing these lists as the main call to action, you create a sense of exclusivity and urgency. A waiting list is for future capacity, focusing on services not yet available, while a registration of interest list is for current capacity, indicating a possibility of working together sooner. Using waiting lists helps generate anticipation for upcoming services and allows businesses to manage client intake proactively, highlighting the exclusivity and high demand for their offerings.
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