38. User Interviews (feat. Steve Portigal, Research Consultant and Author)
NN/g UX Podcast
The advantage of interviews instead of surveys
Interviews offer the advantage of providing insights on 'why' behind responses as they allow for follow-up questions and open-ended responses. Contrary to surveys which may provide patterns or groupings but lack the depth of understanding provided by interviews. Despite interviews being more challenging to conduct, they offer the opportunity to consider nuances like body language and question formulation, resulting in a more in-depth and accurate data collection process that surpasses the limitations of surveys in terms of depth and understanding of participant responses.
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