066: Wes Kao - Creating High-Dollar Online Courses That Sell
Nathan Barry Archive
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The State Change Method
The State Change Method is a framework designed to maintain audience engagement by punctuating every few minutes with a change that jolts the audience awake. These changes can include asking questions, switching speakers, changing visual formats, moving into breakout rooms, or incorporating guided exercises. By introducing these 'stage changes,' such as varying rhythms and paces, it ensures that the audience remains attentive and engaged during online teaching or meetings.
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