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S7 E7: Shopify is Becoming Obsolete—What It Means for Your DTC
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Innovative approach to programmatic digital commerce
The idea discussed in the snip revolves around leveraging first-party data to identify top fans of an artist and selling them premium tickets before a tour starts, through interactive display ads allowing for one-click purchasing. This innovative approach aims to make programmatic digital commerce more efficient, eliminating the need for individually created stores and instead moving towards a marketplace model.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode