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Getting Inside The Head Of Your Customers

Dan Kennedy's Magnetic Marketing Podcast

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Qualities of Prospective Clients

Prospective clients are typically aged between 45 to 65, owning a big house of 5,000 square feet or more worth over a million dollars, often with a second home larger and more expensive. They are usually Republicans, married with children and sometimes grandchildren, primarily business owners in the medical sector like consultants or in pharmaceuticals, first generation wealth holders, serious individuals with sociable and active wives. Identifying and targeting multi-family home owners with million-dollar properties could be a valuable strategy for acquiring new business prospects.

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