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How to Create B2B Video Content Your Audience Craves (Works for Every Marketer)
Distribution First
Authenticity Trumps Perfection in Communication
Video as a medium fosters a genuine connection by allowing audiences to see and hear the individual behind the message, creating a more relatable and authentic interaction compared to written content. It eliminates the disconnection often felt with text, revealing tone and personality. Team involvement in video can be informal—simple conversations can be powerful—demystifying the concept that video needs to be overly polished or structured. Normalizing everyday video use reduces pressure, encouraging open conversation and authentic messaging, which resonates more deeply with audiences than meticulously crafted written material.
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