How to Optimize Your YouTube Ad Campaigns

When new platforms like Google start out, they prioritize advertisers. However, as more and more advertisers join, the focus shifts to improving user experience. This leads to restrictions and changes in the financial model, where advertisers are charged more if their ads prompt users to click away. This can make advertising costs skyrocket, even if the click-through rate increases. So, while a high click-through rate may seem promising, it could end up being too costly for advertisers.