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Inspire Employees Through Deep Purpose with Ranjay Gulati (A Replay)
The Modern Manager
The Significance of Company Purpose
A compelling purpose for a company is crucial because it aligns with the individual level purpose and signifies a stable and generalized intention to achieve something meaningful to the self and of consequence to the world beyond the self. Although the concept of purpose has traditionally been associated with individuals, it is now equally relevant for organizations and has been widely contemplated for thousands of years.
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