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#2: GTM AI Podcast: Peter Ostrow from Forrester on Revolutionizing Revenue Enablement with AI - Skills, Tools, and Human Touch
GTM AI Podcast with Coach K & Jonathan Moss
Prompt Engineering and Customer Focus in Sales Enablement
In sales enablement, prompt engineering, governance, and continuous focus on the customer's evolving needs are vital. Sellers should aim for a subtle increase in capabilities to prevent distractions and maintain focus on the customer. Differentiating between AI and machine learning, the latter involves machines getting smarter over time by learning from experiences, unlike AI which speeds up manual tasks. The evolution of tools like type forwards in office products showcases machine learning in action by learning from user interactions.
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