How Brad Hargreaves built Thesis Driven, a newsletter and data product focused on real estate
The Business of Content with Simon Owens
Shift from Media to Data Business in Real Estate
In a five to ten year time horizon, the focus in real estate is expected to shift from building a media business to building a data business. Currently, big media brands in real estate generate tens of millions in revenue, focusing on areas like luxury condos and brokerage. However, the real value lies in data, with companies like CoStar leading with a valuation in the mid tens of billions. Moving forward, there will be a shift towards building a stronger presence in data to attract a broader audience and enhance the top of the funnel for the business.
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