The Business of Content with Simon Owens
How Brad Hargreaves built Thesis Driven, a newsletter and data product focused on real estate
Apr 4, 2024
Brad Hargreaves, founder of a rental property management company, discusses his transition to launching a paid newsletter focused on real estate investment. He explains why he chose a paid-only model, differentiates his content, and shares plans for a data platform. Topics include challenging transitions, growing a subscription-based newsletter, diversifying content, and building a real estate developer database.
56:01
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Quick takeaways
- Brad Hargreaves transitioned from Common to focus on a data platform for real estate investors.
- Thesis Driven gained revenue success as a paid newsletter with unique real estate journalism content.
Deep dives
Brad Hargraves: From Common to Thesis Driven
Brad Hargraves, an experienced entrepreneur, transitioned from his role at Common to focus on building out a data platform catered to real estate investors. His paid newsletter, Thesis Driven, quickly gained traction earning six figures in revenue, prompting him to step back from Common. In the interview, he delves into the reasons behind launching a paid-only newsletter, highlighting the differentiation of his content in real estate journalism and his vision for creating a Bloomberg terminal for real estate investors.
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