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10 Lessons from Selling $10M of Digital Products
Coffee With Cole: The Digital Writing Podcast
Understanding Different Business Models for Digital Products
Digital products and their business models are not all the same. Each product is tied to a specific price point in customers' minds, making it crucial to choose the right business model. Selling an ebook is not the same as selling a course, as each product has a unique price anchor. Attempting to charge significantly more than the perceived value will likely lead to customer dissatisfaction or high refund rates. Selecting a digital product also means selecting a corresponding business model, and failing to understand this relationship can result in poor decision-making. It's essential to grasp the nuances of different digital products and their associated business models to make informed choices and maximize success.
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