Coffee With Cole: The Digital Writing Podcast

10 Lessons from Selling $10M of Digital Products

48 snips
Jul 16, 2024
Learn about the journey of achieving $10M in sales through digital products. Debunk the myth of passive income and discuss pricing strategies. Discover key takeaways like focusing on outcomes, challenges of monthly memberships, and addressing customer preferences. Dive into writing and digital business insights in a casual coffee chat-style format.
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ANECDOTE

$10M in Sales

  • Nicolas Cole's writing businesses crossed $10 million in lifetime sales.
  • This includes Ship 30 for 30, Premium Ghostwriting Academy, and a paid newsletter.
INSIGHT

Work Involved in Info Products

  • People underestimate the work involved in creating info products.
  • Cole wrote millions of words for emails, curriculum, and marketing materials.
INSIGHT

No Passive Income

  • Info products aren't passive income; active promotion is crucial for sustained sales.
  • Cole's book sales are driven by continuous mentions in other products and social media.
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