B2B Marketing with Dave Gerhardt cover image

#183: Strategy | How Storylane Grew Organic Traffic 10x Through SEO in 6 Months (with Madhav Bhandari, Head of Marketing at Storylane)

B2B Marketing with Dave Gerhardt

NOTE

Scalability Through Integration Insights

Leveraging insights from successful Product-Led Growth (PLG) companies can significantly enhance content strategies. A prime example is Zapier, which demonstrates how creating use case pages focused on integration keywords can drive organic traffic. By offering valuable content that addresses specific automation tasks involving various tools, like Google Sheets and MailChimp, companies can position themselves as authoritative resources in search results. This approach not only meets user needs but also facilitates massive scalability, allowing businesses to effectively grow their audience and increase engagement.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner