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Josh Kaufman: The Shocking Link Between MBA & Career Success! The Easy Hack To Making Money Whilst You Sleep!
The Diary Of A CEO with Steven Bartlett
Understanding Marketing and the Five Core Human Drives
Marketing is all about attracting the attention of potential customers towards the value a business offers. It is distinct from sales, which involves convincing people to purchase. To excel in marketing, understanding the five core human drives is crucial. These drives include the drive to acquire, bond, learn, defend, and feel. Businesses tap into these human motivations to make their offers more appealing. Social media's success can be attributed to its ability to tap into most, if not all, of these core human drives.
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