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Why Creators Will Replace Your Entire Marketing Team In 2024 (#174)
Marketing Against The Grain
The Magic of Storytelling
Avis used storytelling to unite their internal mission and customer message, avoiding separate narratives. Their employees were motivated by a simple story: work hard to become number one. Rather than creating a fake customer story, Avis decided to inform their customers about their dedication to providing the best rental car experience. The key to storytelling is crafting a tale that resonates with all audiences, rather than personalizing it for different personas.
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