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Marketing Against The Grain
Why Creators Will Replace Your Entire Marketing Team In 2024 (#174)
Nov 16, 2023
38:24
Snipd AI
Speakers discuss the future of marketing with AI's role and emergence of creators. Topics include the impact of AI on customer support, the game-changing potential of AI chatbots mimicking B2B personas, personality-led growth in successful companies, and the importance for marketers to embrace the role of creators and AI skills for significant opportunities in the evolving landscape.
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Quick takeaways
- Distribution is crucial for marketing success, emphasizing the importance of wide reach and leveraging different channels.
- Storytelling is an essential element in marketing, enabling marketers to establish trust and connect with their target audience.
Deep dives
The importance of distribution and creative marketing
One of the key insights from this podcast episode is the belief that distribution is crucial for marketing success. The hosts discuss the significance of having a wide reach and putting efforts into distribution rather than solely focusing on conversion rate and website optimization. They emphasize the importance of being aggressive, creative, and aggressive to stand out from the competition. They also discuss the value of partnering with other companies for co-marketing and brand transfer to leverage different distribution channels. Lastly, they highlight the need for creativity when it comes to monetizing demand and utilizing digital real estate for brand promotion.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode