Marketing Against The Grain Why Creators Will Replace Your Entire Marketing Team In 2024 (#174)
24 snips
Nov 16, 2023 Dive into the future of marketing where creators are set to replace traditional teams. Explore how AI is revolutionizing customer support with innovative chatbots and the importance of building authentic brand stories. Discover the power of strategic partnerships in co-marketing to amplify reach. Unearth the need for marketers to adapt with new AI skills, as personality-led growth becomes essential in a landscape that values individual connections over corporate messaging.
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Distribution-Focused Marketing
- Prioritize distribution in marketing by owning digital real estate, not renting it.
- Focus on broader appeal and leverage that reach for various monetization strategies.
Building a Loyal Market
- Building an audience around a strong point of view creates a loyal market.
- This "owned" market becomes receptive to future product offerings due to established trust.
Co-marketing Example
- Jared Fuller discusses his HubSpot blog post about the ineffectiveness of the phrase "Does that make sense?" in sales.
- This post, originating from a HubSpot and PandaDoc co-marketing partnership, remains relevant years later, demonstrating the power of co-marketing and valuable content.