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Leveraging Trust and Virality in Marketing
In marketing, trust is transferable, and associating with a well-known, respected brand can elevate brand awareness and affinity. Leveraging existing work can lead to increased business, exemplified by Dropbox's strategy to gain 100,000 sign-ups in seven days through a compelling offer. Implementing a similar strategy, such as hosting a giveaway on social media, could support local businesses and enhance virality.