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The Tom Ferry Podcast Experience
The 7 Must-Have Real Estate Videos of 2024 | Tom Ferry Podcast Experience
Jan 3, 2024
Learn about the importance of local spotlights in real estate videos and how it can attract viewers. Explore the benefits of using hyper local content and documenting the behind-the-scenes journey of buying or selling a house. Discover how to rank in YouTube's search results and turn long form videos into short form ones with AI. Also, hear about the use of AI tools for video editing and the power of live streams in engaging the audience.
55:29
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Quick takeaways
- Creating local spotlight videos can help real estate agents establish themselves as experts in their community and attract more viewers and engagement on social media.
- Behind-the-scenes videos showcasing the process of buying or selling a house can build trust with potential clients and differentiate agents from competitors.
Deep dives
Importance of Local Spotlights in Social Media Videos
Local spotlights are crucial in social media videos for real estate agents. These videos not only showcase the agent's expertise and knowledge of the local area, but they also align with the algorithmic changes in platforms like Instagram and Facebook. By creating hyper-local content that focuses on the community and its unique features, agents can attract more viewers and increase engagement. This content is highly shareable and can help agents establish themselves as the go-to expert in their local market.
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