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EP 87: Luis von Ahn (CEO, Duolingo) on The Marketing Formula that Propelled Duolingo to 500M Users

The Logan Bartlett Show

NOTE

Duolingo’s TikToks & Youtube Shorts for “free” Marketing

Diversification of marketing strategies became a priority after the company relied heavily on TikTok, leading them to replicate successful tactics on YouTube shorts. This approach also proved effective, and both platforms now contribute equally to acquiring new users for Dooling Go. Additionally, the company has successfully internationalized their marketing formula across multiple countries including Germany, Japan, Brazil, and Vietnam. The key to the marketing formula's success is the use of humorous content without direct sales pitches, which has created a likable brand personality for the owl mascot and generated free marketing.

Maxims:

  • Diversify platforms to avoid over-reliance on a single marketing channel.

  • Win customers with humor, not hard sells.

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