Exploring the Creative Flow and Writing Process

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Creative flow in writing is compared to following a line on a ski slope or a running back following the blocks in football. The natural flow emerges, and one must seize the moment to write effortlessly. The analogy of finding a hole in football is used to represent the writer's need to capitalize on inspiration. When writing from a place of flow, like in the example of the 37 Signals Guide to Internal Communication, the process feels effortless and end result often requires minimal editing. The importance of avoiding forcing the writing process is stressed, as contrived efforts can lead to unsatisfactory outcomes. Recognizing the genuine pride and joy an author feels in their writing can serve as inspiration to create work that evokes similar feelings of accomplishment and satisfaction.

Get ready to swap everything you know about business-writing for an unconventional approach that actually works.

Basecamp CEO Jason Fried is one of the world’s most successful software entrepreneurs. And he’s unique for the way he challenges the tenets of Silicon Valley startups.

He’s bold like Bezos, but relaxed like Buffett. He cares less about “rising-and-grinding” and more about an honest 40-hour work week. He never white-knuckles his ideas, but shares them freely with the world. As a result, he’s transformed how Internet businesses are being built.

And it all starts with — you guessed it — getting his best ideas on the page.

His founder letters stand out (and they’re his favorite thing to write). Whenever he announces a new product, he releases a letter that does three things: builds a devoted fanbase, ramps up excitement, and sheds light on the purpose behind his products. And in this episode, you’ll learn exactly how he does it.

You’ll learn specific business-writing techniques: from storytelling to structure to word choice. You’ll learn how to find your flow, make writing easier, and use writing to start doing things in the world.

SPEAKER LINKS:

Website: https://world.hey.com/jason

Twitter: https://x.com/jasonfried

Medium: https://medium.com/@jasonfried

Books: https://www.amazon.com/stores/author/B002MQ13PQ

WRITE OF PASSAGE:

Want to learn more about the next class Write of Passage?

Click here: https://writeofpassage.com/

PODCAST LINKS:

Website: https://writeofpassage.com/how-i-write

YouTube: https://www.youtube.com/@DavidPerellChannel/videos

Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470